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The platform is rolling out a fresh option that enables them to lessen the quantity of AI-created media appearing in their streams. This move comes as the platform revealed that it now features more than 1 thousand million AI videos.

Trial and Implementation

This change is undergoing trials over the following weeks before a widespread rollout. This development coincides with a increase in AI content, driven by emerging content generation software.

AI Proliferation Online

It has been noted that nearly 10% of the fastest-growing channels on a popular video site primarily display AI-generated videos. A significant portion of this material is deemed “AI slop”, a phrase for substandard, bulk-generated content that is often absurd or dreamlike.

Based on user feedback that numerous viewers like content produced via AI tools, ranging from computer-generated images to informative clips, and we intend to give people the power to adjust the amount of that, according to their own preferences,” commented a platform representative.

Volume and Proportions

TikTok shared that there are now 1.3bn videos on its app tagged as AI-generated. Collectively, in excess of 100 mn pieces of content are submitted to the service each day, making AI content a limited percentage of its total content library.

How to Adjust Settings

Viewers will be in a position to limit or boost the volume of artificial media they watch by opening the content preference option in the app and choosing “AI-generated content”. Additional categories that currently be adjusted under the filter cover current affairs, style, cosmetics, and movement.

Platform Guidelines

TikTok’s rules mandate content makers to tag lifelike AI-made content, and it bans harmful AI impersonations of celebrities or crisis events. Any believable AI-generated clip that is not labeled can be taken down under its terms of service.

In addition, the service will from now on add an “AI-made” watermark to content made using its built-in AI features, or identified by an industry-wide initiative for recognizing AI-generated material. This action is aimed to help prevent users from attempting to bypass the tagging system.

AI Literacy Programs

The company is also launching a two million dollar awareness program for professionals and institutions to develop educational content about responsible artificial intelligence. This project will assist non-profit groups dedicated to training coding and technology.

Content Safety Approach

The video-sharing app has defended its content review process, following controversy over proposals to cut jobs for numerous content moderators in Britain. It is expected to reduce hundreds of positions in its trust and safety team in its British office, with worker representatives and online safety experts raising concerns that people are being substituted by machine-led review.

A senior executive clarified that people-led review would continue to be important, but artificial intelligence can protect employees by filtering out the most distressing content before it is viewed by people. The company reported a notable drop in disturbing and violent content seen by safety staff over the previous year due to reliance on its AI tools.

It is vital to combine people and machines to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as rapidly, which is where a lot of the machine support is really helping us work at speed.”